I founded an internet company that delivers help in the form of small business management and accounting software tools and wisdom to thousands of startups and small businesses worldwide and whenever I explain to people what I do, I consistently get asked the same question “Given my working knowledge, how could I monetize it and make earn a living from small business consulting? I’m always ready to supply wisdom as I am lucky enough to spend the biggest part of my day talking to small business owners and staff who are always willing to talk about their challenges.
This is what I tell them:
The digital world is the ideal place for finding customers and it makes it straightforward to reach them and sell your expertise. A lot of small businesses turn to the internet to find knowledge or trusted advisors who can provide them with new methods and help them fix issues.
Information marketing – package and sell your expertise to businesses through the Internet
What I am about to tell you doesn’t just apply to small businesses. You can repackage and sell your expertise in a electronic format such as video, audio or documents. The software to create superb material are widely available on the net. Constructing a tutorial in simple to use web ready formats is now easy and affordable. You just have to be prepared to dedicate a modest amount of time mastering the tools. The objective here is to produce [content.
Commence by determining your overall goal. Consultancy and Information marketing go hand in hand and if you do both can be very profitable as the consultancy will provide you with the questions, the answers to which you can repackage and sell in digital format and sold over and over again.
If you are starting from scratch with no customers but have expertise you know would be in demand by others then plan to create a two minute video to explain yourself and your expertise to your potential client(s). Unless you know the target(s) precise problem then make the video generic and adhere tothe following format – S.T.A.R (Situation or Task, Action, Result). Be creative and concise. Now deploy the video to your website/blog or even YouTube if you don’t have the former and send the target(s) an invitation by e-mail containing a personal message and a link to the video. Always follow this up with a phone call. If you know the specific nature of the prospect(s)problem then don’t make the video public, just put it somewhere away from prying eyeson the Web or even on a disk and post it, again follow up with a call.
This approach is ideally suited to situations where you are individually targeting prospect(s). The one objective you should be constantly pursuing is the creation of a list that you can converse with and sell product to.. Continual interaction with your list will uncover people’s needs that will help you define what to sell. The bigger your list the more opportunities for consulating and selling information products you will unearth. If you would like to understand more about how to do this then visit any of the links in this article. I would be very glad to help you.